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27 March 2012
Though social media has taken over the prime focus of emerging businesses, email is still one of the widely used marketing channels. The sixth annual email marketing census 2012 conducted by Econsultancy says, a whopping 70% of the responding companies rate email as ‘excellent’ or ‘good’ for return on investment. This shows that if email…
17 February 2012
When you start your business, you also start a culture. This culture is what helps you grow your business as per your original vision. When you hire new employees, it is crucial to ensure that they are educated about your culture. Sarah Dunwell, the CEO of The Create Foundation has written this article, “ What’s…
31 January 2015
It is all about People Customer centricity is a key need of new age organization, and for the HR department, employees are customers! An HR function is supposed to effectively service the people in an organization in delivering their services effectively. One of the most commonly associate deliverable of HR function is “Employee Engagement”. Image…
30 March 2012
Do you handle two or more tasks at a time assuming you are being efficient? While you split your attention in multiple directions, do you think you are doing justice to those tasks? Did you know that in this process you are actually increasing the time it takes to finish that task by an average…
18 January 2012
Whether you are a small or medium business, chances are that you have a website. For many companies, even outside the technology sector, their site is an integral part of their business. While other pages on your site don’t change very often, the careers page needs to be updated as you hire. The problem is…
31 May 2012
Google is the big guy in the world of online marketing – particularly when it comes to PPC. Sure, there are alternatives out there, but for reaching a depth and breadth of websites, Google is king. However, it seems to have a love-hate relationship with its advertisers, and some people are finding that PPC management…
22 March 2012
Are you a start-up getting extensive attention from the media? Is your product ready for a lot of press? Are you able to manage your business as well as the spotlight on your start-up at the same time? Tara Hunt, the CEO and co-founder of Buyosphere, discusses her view on early buzz faced by start-ups…
17 September 2013
The differences between independent contractors and employees can be subtle and hard to distinguish, but it’s important to know the difference in order to safeguard the company and avoid costly legal issues. Having a basic understanding of the differences can help employers determine what the best choice is for the organization. This decision will affect…
28 May 2015
In a recent Deloitte report, 52% of employees said gender diversity was not a C-Suite priority for their executives . According to another report by DiversityInc, only 0.8% of CEOs are African Americans . Diversity in gender and race in HR is one of the most important factors in a successful business (as we’ll discuss…
01 October 2014
If asked to describe your company culture in five words, what would you say? Maybe your company culture is so well-defined that you’d be able to rattle them off without hesitation. More often than not, though, a company’s culture is implied rather than explicitly defined. If that’s the case at your workplace, you’re missing a huge…
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