The word “culture” is used a lot in the recruiting and HR profession. The people who join your company not only need to have the know-how for their individual role. They also need to have a personality that meshes with their team and the wider company.
But many companies struggle to articulate their culture beyond the core values and corporate responsibility statements buried deep on their website. The key is to share how your company and people embody these buzzwords in everyday business activities. Real-world examples go a long way in attracting the right candidates and showing your company practices what it preaches. Here are six companies that do a great job of both defining and describing their corporate cultures on their websites:
Most people know that working at Google is unlike any other job. That being said, they do an excellent job of describing the elements of their culture that most of the general public isn’t aware of. Here’s what they do well:
The global hotel chain defines their culture through five core values that on their own could be generic. However, Marriott does a great job of providing additional content that bring some color to each one. Here’s what they do well:
Adobe understands that the teams that make up a large company often have their own unique culture. They do a great of using their people to describe the different cultural elements through a variety of content. Here’s what they do well:
Zappos passion for culture comes across on their website. They have a few different sections that show what’s it like to live in Las Vegas and work for the online retail giant. Here’s what they do well:
The culture at Capital One is built on diversity and caring for the people who make up the company. They do a great job detailing how employees from different backgrounds use their personal experiences to excel at Capital One. Here’s what they do well:
Few companies get to the point when describing their culture like Rackspace does. Their core values were created by their employees and really do resonate in the company’s regular business activities. Here’s what they do well:
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