Online recruiting is all about finding quality candidates and making connections with them. And social media is where people hang out online to express ideas and interact with each other.
According to GlobalWebIndex, the average internet user has more than 5 social media accounts. People go to these different communities to share what’s on their mind and converse with like-minded people. Like a town center, social media sites have become the focal point for online interaction.
Sites like LinkedIn, Facebook, Twitter and a handful of others offer recruiters a tremendous opportunity to connect with candidates – many of whom would never be found through traditional sources.
Most companies use social media to recruit candidates but not all are doing it successfully. In this guide, we’ll discuss the benefits of social media recruiting and some ways you can connect with talented people online.
Every company should develop its own unique social media recruiting strategy. Here are a few basic ideas your company can use to get started:
Out of all the social media networks, LinkedIn is of course the best one for recruiting. Nearly everyone with an established career has a profile on the “World’s Largest Professional Network.”
You can use the site to attract active candidates and connect with passive ones. Here are a few tips for getting started at LinkedIn recruiting.
The idea businesses can recruit and hire using social media is no longer a gimmick. It’s now a vital channel for sourcing candidates and promoting company culture. Here are some benefits of using social media in your recruiting efforts:
What works for one company, doesn’t always work for the next. Create a social media recruiting strategy that makes sense for your company and the roles you’re hiring for. Make it an extension of your broader recruiting and social media strategies so your entire company continues to operate like a well-oiled machine.
If you’re interested in learning more, check out our blog post “How to Use Social Media to Aid in Your Search for Employees“
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