“Buy a pair, Give a pair” is the ‘do good’ motto behind Warby Parker, a New York city based fashionable eyeglasses company. Launched in 2010, the company already has over 60 employees and has recently shown a 500 percentage leap on its growth charts.
Eric Markowitz from Inc.com shares more insights on the stupendous growth of Warby Parker in his article, ‘ How Warby Parker Grew so Fast: 3 Reasons .’ It talks about how the founders of Warby Parker, David Gilboa and Neil Blumenthal completely relied on word-of-mouth marketing to grow their business.
Watch this video to hear from the founders on how Warby parker came to be.