Successful hiring starts with getting your job openings in front of the right candidates. And Facebook is where many people around the world spend a significant amount of their online time.
While Facebook hasn’t traditionally been used for hiring, the site now allows US and Canadian companies to post job openings and accept applicants. The job postings are displayed to followers of the company pages, like usual Facebook posts, who can then reshare them with friends who may be interested in the opportunity. Hiring companies can also configure demographic targeting that displays the job posting to people based on geographic location, work history, their field of study and other specific factors that help them connect with the right candidates.
In this blog post, we’ll delve into the ins and outs of Facebook Jobs so you can decide if it will be a favorable sourcing channel for your company.
Let’s start by going through the steps for posting a job on Facebook. It’s a fairly simple process but requires multiple actions. Here’s how it works:
Like any sourcing channel, there are tricks hiring companies can take advantage of to get the most out of Facebook Jobs. Here are some ways to optimize your postings.
Posting your open jobs on Facebook is a great way to reach the right candidates. However, it does come with some disadvantages. Here are few to be aware of:
At first glance, the ability to post jobs on Facebook is a welcomed development. Nearly everyone has a profile on the site and connecting with the right candidates can boost your company’s hiring efforts.
However, Facebook Jobs isn’t perfect for the reasons outlined above. You should test its effectiveness, as you would with any new sourcing channel, and determine if it’s worth your recruiting team’s time and effort.