Referral programs can do wonders for a business. Referred employees have higher retention rates and increase employee engagement in their company. But generating a successful referral program takes a lot more than a few free toasters. A good referral program starts with creating a work culture that has a positive employer brand . Becoming a company that people will refer takes some work.
Consider some best practices from a pro in the field of advanced employee referral programs. Dr. John Sullivan takes the guess work out of creating an effective employee referral program by outlining some of the common characteristics of successful programs. Here are some of his discovered best practices from over 10 years of study: