Fortune Magazine and Hay Group’s list of most admired companies in the world has Apple, Coca-Cola and Singapore Airlines in it. Here are the three things that small businesses can learn from them:
1. When there is a setback, do not lose hope. Keep trying. If you have a clear vision and are willing to work hard, success is sure to follow.
2. Continuous innovation combined with smart marketing is what is going to give you an edge over your competition. Be alert and know when to seize your opportunity. Make right decisions at the right time.
3. Offer striking brand value to your customers. Maintain quality. Listen to what your customers say through surveys, polls, etc. Attend to complaints at the earliest.